A few weekends ago I photographed a cultural festival for interns spending their semester in Washington. I photographed the same event last year, so I knew what to expect the second time around.
I knew before hand that the images are going to be used in two ways. In the short term, the photos were posted online for the event attendees to view. The longer usage is in support of the collateral material produced in house by the organization. To meet both of these needs, I was looking to feature as many of the guests as possible, and also produce images that fit the organization's visual style.